What is Rule Utilitarianism?

Rule Utilitarianism is just like Act Utilitarianism but with a twist. It is deontological. That means that following the rules are what is important regardless of the consequences.

So why is a typically consequentialist brand, utilitarianism, under the banner of deontology? How does that work? What are the differences?

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Further Reading

Stanford Encyclopedia of Philosophy: Rule Consequentialism
Wikipedia: Rule Utilitarianism
Internet Encyclopedia of Philosophy: Utilitarianism, Act and Rule

Martin, R. (2008) ‘Two Concepts of Rule Utilitarianism’, Journal of Moral Philosophy, Vol. 5, No. 2, pp. 227-255